Built to be found by people and machines alike
CARFIX has launched a full reset of how its 40,000 guides and hundreds of thousands of product pages are presented to search engines and AI assistants.
By the CFX Gazette newsdesk ·
AUCKLAND, 26 June 2026 — CARFIX has set out a complete programme to make its content readable by the systems that now decide what people find: search engines, and the AI assistants that increasingly answer questions directly.
The programme covers how pages are delivered to automated readers, how they describe themselves in structured data, and how every page is announced to search engines through a governed sitemap.
It is the groundwork for a simple goal. When someone in New Zealand asks what fits their car, the answer should be able to come from CARFIX.
People don't just search any more, they ask. I want CARFIX to be the answer that comes back.
Bob, CARFIX's AI parts expert